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These can be the motivators needed to get those personalisation and customer data programmes funded!

So, Mr and Mrs Retailer, if you have not already done so, embrace this new dating contract.

If instead there is baggage and areas that needed to be cleaned up, what a great burning platform to release needed capital!

They are no longer completely loyal or dependent on the one shop in town.

Retailers need to meet the customer on that point of the journey to get their attention as decision making has moved way earlier in the dating cycle than it used to.

GDPR (General Data Protection Regulation) is good for retailers.

If the data and engagement model retailers have with their EU customers/suppliers/employees is transparent and well managed, there is nothing to fear.

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