In July 1973, John Gorman joined WMMS as music director and was promoted to program director and operations manager two months later where he remained for thirteen years.
During this time, with Denny Sanders as his creative services director and Rhonda Kiefer as programming assistant, WMMS broke all Cleveland ratings and revenue records.
The WMMS Coffee Break Concert was a weekly music-interview show broadcast live from the station's studio, and later with an audience at the Agora Ballroom.
Warren Zevon, John Mellencamp, Lou Reed, Tim Buckley, Peter Frampton, and a host of others performed on the program over the years, recordings of which are still widely available as bootlegs.
Rather, WMMS adopted a buzzard as its mascot in April 1974 because of the then tenuous economic state of Cleveland – less than five years away from becoming the first major American city to enter into default since the Great Depression – and the winged-creature's classification as a scavenger.
In other words, the carrion-eating bird represented "death and dying" – a darkly comic reflection of the city's decline.
The station briefly battled with WNCR of Nationwide Communications, itself filling the void created by the brief absence of WMMS on the rock scene.The HD2 digital subchannel, which airs alternative rock under the brand 99X, serves as the local affiliate for Sixx Sense with Nikki Sixx, and airs coverage of the Cleveland Monsters.WMMS-HD2 also simulcasts over Cleveland translator W256BT (99.1 FM).WMMS (100.7 FM), branded 100.7 WMMS: The Buzzard, is an American commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.
A federal offense, the act nearly cost WMMS its broadcasting license.