However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store.Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews.App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its i OS operating system.The store allows users to browse and download apps developed with Apple's i OS software development kit.Developers have a few options for monetizing their applications.The "Free Model" enables free apps, increasing likelihood of engagement.Since its 2008 release, App Store has generated over billion in revenue for developers.
The "Paymium Model" enables paid app downloads and paid in-app content.
The i OS SDK (Software Development Kit) allows for the development of mobile apps on i OS.
While originally developing i Phone prior to its unveiling in 2007, Apple's then-CEO Steve Jobs did not intend to let third-party developers build native apps for i OS, instead directing them to make web applications for the Safari web browser.
As of January 2017, the store features over 2.2 million apps.
Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid.